How Sony Became a Pinterest Rock Star

social media case studiesCallan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants.

“But I saw enough pins on Pinterest that I thought, ‘Oh my gosh, I have to own them,’ and I went out and bought some.”

It was the fall of 2011 and she was discovering firsthand the power of Pinterest to drive sales.

The image-based, pinboard-sharing social media site launched in March 2010 is now the third-largest social network, behind Facebook and Twitter.

In March 2012, it tallied 2.3 billion page impressions to over 4 million unique visitors a day.

“We were all using [Pinterest] personally,” said Green of the social media team at Sony Electronics, “and realized the power of the platform to drive people’s interest in purchasing.”

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How Microsoft Leveraged Bloggers for a Successful Product Launch

social media case studiesSoftware giant Microsoft launches dozens of products and services every year.

The company typically relies heavily on advertising and PR to get the word out.

But for its Office 365 product, the team took a different approach.

Using partnerships and social media, Microsoft connected specifically with women business owners – a key audience group.

Rather than directing promotional messages toward them, Microsoft involved them in the process from start to finish.

“It’s definitely innovation within a large matrix organization like Microsoft that hasn’t really done this in the past,” said Penny Delgadillo, senior product manager at Microsoft.

In just a two-month period, the entirely social Office 365 “Your Office, Your Terms” campaign garnered 5.8 million overall campaign impressions and four times more traffic from social sharing than the typical Microsoft campaign.

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Social Customer Service Allows Startup to Outpace the Competition

social media case studiesPatton Gleason is the first to admit he can’t sell. And just over a year after going live with his online start-up, the Natural Running Store, he hasn’t had to try.

“I’m a terrible sales guy. I’m awful at it,” Gleason says. “But I really do like this idea of ‘can a relationship really be your big marketing vehicle?’”

Turns out, it can. By wowing customers with unheard-of service, Gleason has come close to replicating the in-store experience online. In doing so, he turned the Natural Running Store into a serious competitor in the running shoe arena.

And he’s done it without spending a nickel on outside advertising. The key has been to give online buyers a very personal touch and create bite-sized content for social media.

“It is 1000% a hustle in relationships,” he says.

The result: high search engine rankings, dozens of features on like-minded blogs and a profitable, growing business.

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How AutoCAD Retooled Its Marketing With Facebook

social media case studiesChris Hession has been a product and marketing manager for nearly 15 years. But recently, his job completely changed.

“Just in the last year and a half, social media has become not just a component of our product marketing plan, but really the core component,” said Hession, currently senior manager of Autodesk’s AutoCAD product marketing.

“Pretty much for everything we do, we’re looking at, ‘How can we make this work for social?’”

Millions of people worldwide use AutoCAD software to design everything from sunglasses to skyscrapers. If there’s any question that a B2B software company can market effectively with Facebook, look no further than the AutoCAD team.

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How an Alaskan Mom Brings Millions to Her Carpentry Blog

social media case studiesJust over two years ago, Ana White wasn’t quite sure what a blog was.

Today, she runs her own rapidly growing destination, drawing nearly three million page views every month.

Successful professional bloggers aren’t hard to find, but a few things are remarkable about White’s success:

  1. She writes a do-it-yourself carpentry blog. With White’s help, droves of women are discovering they can build beautiful, stylish things.
  2. She started with dial-up Internet and does it all from her home in the Alaskan interior (where record-smashing temps recently hit -40° F).
  3. White succeeded accidentally. She never expected that simply sharing what she loves could support her entire family.

This self-described “homemaker” has an innate knack not only for woodworking but for business as well.

Turns out, this blog Cinderella tale is all about sharing your personal story. Oh, and relentless blogging.

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