Facebook Geotargeting Draws 500,000 Fans for Small Biz

social media case studiesMost of us know Facebook marketing is working when more sales roll in or site traffic grows.

But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.

“We invited 200 people to the launch party, but because we’re on Facebook, 1,000 people came,” he said. “We had enough rice and peas, but we had to get more goats.”

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Startup Company Eliminates the Cold Call With Twitter

social media case studiesMany salespeople swear by cold calling. But the inherent problem with it? Interrupting people when they’re otherwise engaged. The person might be amenable – or might be turned off.

“We spent a lot of time cold calling or direct emailing,” said Craig Robertson, co-founder and CEO of ecycler.com. “We would catch people when they were busy and they didn’t want to talk to us.”

ecycler.com, founded in 2009, is an Internet-age twist on the cash-for-cans concept. Rooted in the belief that one man’s trash is another man’s treasure, the site connects recycling discarders with collectors for mutual benefit.

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Social Storytelling Boosts Donations for Ronald McDonald House Charities

social media case studiesIf you’ve ever been to a McDonald’s, chances are you’ve seen the donation boxes that support Ronald McDonald House Charities (RMHC) on the counter or at the drive-through window.

How can a little spare change possibly help fund the organization’s global network of hundreds of houses, family rooms and care mobiles (mobile care centers)?

A little change adds up – to nearly $25 million in donations last year with the help of social media. Donation boxes are the single largest ongoing fundraiser for RMHC, helping the charity serve 4.5 million children and families every year. 

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How Social Media Generated $300,000 in Software Sales in a Weekend

social media case studiesLogos Bible Software has worked hard to build its email list of 300,000. So choosing to shun that email list for its Black Friday promotion says a lot for the chosen alternative – social media.

Practically every other online retailer – and Logos is 100% online – blasted customers with their post-Thanksgiving email promotions.

But this software company solely relied on social media, from testing its ideas to launching the promotion to letting the resulting word of mouth do the work for them.

In response, Logos generated $300,000 in sales in those few days – three times what it brought in during the same period the year before. Not only did it add to the bottom line, but also Logos significantly expanded its fans, followers and customer connections to support future efforts.

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How Social Media Drew 27,000 More People to the Races

social media case studiesIn Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

With virtually no other marketing changes, social media boosted attendance this past season by 4.2 percent.

“That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”

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Washington Redskins Kick-Off Foursquare to Reward Loyal Fans

social media case studiesWashington Redskins fans are some of the most devoted when it comes to supporting their team, donning full Native American headdresses, painted faces and hog noses.

These loyal fans now have an arguably easier way of showing their support—and connecting with each other—through Foursquare.

In a pilot for the 2010 football season, the NFL team rolled out Foursquare as a way to reward fans for attending home games or rallies during out-of-town games.

The results beat expectations. By December, Redskins fans had logged more than 20,000 check-ins at the home stadium FedExField and tens of thousands more at venues across the D.C. metro area.

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Cold Stone Transforms the Ice Cream Social With Facebook

social media case studiesIce cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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How Twitter Helped the Discovery Channel During a Hostage Crisis

social media case studiesWhen a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

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How Social Media Influence Reinstated a Popular Facebook Page

social media case studiesHow much influence does social media really have in our lives? Is it possible to engage with top influencers in social media to help you if you’re in a situation?

Let’s take a look at the definition of influence:

Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior and opinions of others. Source:  http://dictionary.reference.com/

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