How to Optimize Your Facebook Page for Visual Branding

social media toolsAre you wondering how to visually optimize the new Facebook page layout?

As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT of screen real estate!

Essentially, the new page layout gives over two-thirds of the available screen space to brands (see the red boxes in the image below), with Facebook reserving only its narrow blue band at the top and the right column for its own content.

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8 New Facebook Page Changes: What You Need to Know

social media toolsAre you wondering what to do about the new Facebook page changes? This article will explore the important changes and what it means for your business.

On Thursday, February 10, Facebook finally pulled the trigger and announced the updated layout of Facebook pages. They made the change to bring them more in line with the recently redesigned personal profiles and to provide a more consistent user experience.

As with any major change to the Facebook user experience, the new design and features were accompanied by complaints, but overall, were well received.

Let’s take a closer look at these changes and what they mean for your business.

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How to Add a Like Button to Your Facebook Tabs

social media how toHave you ever wondered how certain Facebook pages add Like buttons to their custom tabs? Look no further.

Many have asked me how sites like Threadless are able to add multiple Like buttons and comments to their Fan page, allowing visitors to buy, Like and comment on any t-shirt on their Shop tab.

Well, it turns out it’s actually quite easy, using the fb:comments FBML tag.

Using fb:comments, you can add a Like button and comment boxes in multiple places on your Facebook tabs and, optionally, each can be accompanied by a user comments section. This provides more avenues for fans to interact with, and share, your content.

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How to Sell Products via Your Facebook Page

social media how toEver wished you could directly sell your products and services from within Facebook? If so, this post is for you.

I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle.

It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with “Add to cart” buttons, imply e-commerce functionality.

But when users clicked on “Add to cart, they were whisked away from Facebook to the merchant’s website where the actual shopping-cart experience occurred.

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How to Create Fan-only Facebook Content with the Reveal Tab

social media how toHave you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further.

(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button – viola! – the non-fan content disappears and the fans-only content replaces it. As a method of motivating a visitor to become a fan of your page, this can be very effective.

This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: ”to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.”

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