Social Media Marketing Made Easy

social media reviewsDo you remember the spoon-bending scene from the 1999 movie The Matrix?

It occurs the first time Neo goes to see the Oracle after he was rescued from the Matrix. In the Oracle’s waiting room, he sees two girls floating blocks above their heads and a young boy bending a spoon.

Young boy: “Do not try and bend the spoon. That’s impossible. Instead … only try to realize the truth.”

Neo: “What truth?”

Young boy: “It is not the spoon that bends, it is only yourself.

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Facebook Marketing in Only An Hour a Day?

social media book reviewsWhen fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign.

So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!

“I can understand using Facebook for a fifth-grade science project,” I hear you saying. “But how do I use Facebook to market my business? I keep hearing that I should include social media in my marketing campaigns, but I don’t have a clue how to do that.”

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Event Promises 16 Ways to Master Facebook Marketing

social media how toWhen Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”

Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.

But he literally had to be dragged kicking and screaming onto Facebook.

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Are You Looking to Track Social Media Metrics?

social media book reviewsWhen Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

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How to Grow Your Business With Live Video Broadcasts

social media book reviewsThree 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.

Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.

But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and splice them together to create a mashup. And they broadcast many of these mashups on their show, streamed live on Livestream.

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Socialnomics: It’s a People-Driven Economy

social media book reviewsAn Illinois senator who was virtually unknown in 2004 defeated Hillary Clinton in 2008 to win the Democratic U.S. presidential nomination.

And he used social media to do it.

His YouTube videos got 110 million views, estimated to be 14.5 million hours of viewing. Mass media advertising to reach that many viewers would have cost $47 million.

A famous rapper made a promotional video that gave him even more free publicity.

At the time of the election, he had five million fans on Facebook — over four million more than his opponent. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.

And he rode that social media train all the way to the White House.

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How to Cash In On Your Passion With Social Media

social media book reviewsHave you heard of Joseph Campbell?

He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.

“That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?

If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us how to make money by following our bliss.

Many of you may know Vaynerchuk as the host of the video blog WineLibraryTV.com. Now he has written a book titled Crush It! Why Now Is the Time to Cash in on Your Passion.

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Building Your Business One Tweet at a Time: Twitter Marketing 101

social media book reviews“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?

Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.

And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.

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Everything You Need to Know About LinkedIn

Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?

Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!

Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.

LinkedIn was built for professionals who want to use their existing and future social networks to build a career. And for companies that want to find qualified employees. And for job-hunters.

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