This article reveals the findings of a few new research studies. What they found might surprise you.
Small Business Focusing Big Time on Social Media and Blogging
Small businesses are spending three times more on social media and blogs than larger businesses.
In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.
Well, maybe that’s the wrong set of questions.
In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.