Are you wondering, “How does social media work differently for B2B businesses?”
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.
Are you looking for some creative social media marketing ideas from businesses?
Look no further.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.
You’ll find inspiration for your social media marketing efforts here.
So let’s dive in!
Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.
Want to win a free ticket to the largest online social media marketing event of the year?
Social Media Examiner has worked hard to bring you our fourth-annual Social Media Success Summit. This is our best event ever! And we’ve come up with a fun way to get you involved.
First, what is this event?
Social Media Success Summit 2012 is a large online conference dedicated to helping marketers and business owners master social media marketing.
More than 1400 businesses have already signed up, including Wells Fargo, Motorola, Kraft Foods, Fox Broadcasting, Autodesk, Salesforce.com, Hubbell, American Heart Association, NASA, Marriott, Vanguard, HP, Verizon Wireless, McGraw-Hill, and hundreds of smaller businesses.
Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.
These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.
#1: Know Where Your Customers Spend Their Time
Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?
You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.
But these same managers indicate that measuring the returns is one of their top two challenges for 2012.
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
The winner of the Twitter contest is Ali Goldfield. Thanks to everyone who participated in the contest. We look forward to seeing you all at the Summit.**
Want to win a free ticket to the largest online social media marketing event for small businesses?
Social Media Examiner has secured some of the top names in the industry to bring you Small Biz Success Summit.
And we’ve come up with a fun way to get you involved.
First, what is this event?
Small Biz Success Summit 2012 is a large online conference dedicated to helping small businesses master social media marketing.
More than 800 small businesses have already signed up—people just like you.