Are you reaching the right people at the right time?
Before customers buy your product or service, they go through a process of discovery, learning and understanding.
Customizing your social tactics based on the buying stage increases sales.
In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.
Why Segment for Each Buying Stage
Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.
Do you appeal to your audience’s emotions to drive sales?
Our brains are hardwired to base decisions on emotion and familiarity.
In this article I’ll show you four ways you can use behavorial triggers to get more out of your social media marketing.
Visual and Emotional Content Inspire Action
As a marketer, your job is to drive behavior in others–whether it be a click, like or purchase.
It can be a challenge to know how to inspire those actions, but a little background on how people process and react to their surroundings can help you do just that.
I’m going to tell you about the basics of our “brain biology,” and then give you examples of how you can use it to your advantage.