How to Use Pinterest Rich Pins: What Marketers Need to Know

social media how toDo you use Pinterest for your business?

Have you heard about Pinterest Rich Pins and how they can help your marketing?

In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.

Get to Know the New Pins

Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.

The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.

There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.

For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.

product pin example

Product pin example from Home Depot.

The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.

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How to Generate More Leads With Your Blog: 5 Tips

social media how toDoes your business have a blog?

Would you like your blog to bring in more leads for your business?

You already know you need to create awesome blog content, but there’s more to business blogging than just that.

You also need to include a few tactics to help you bring in the leads you want.

Here are some useful tactics to entice and capture leads used by top marketing business blogs!

#1: Place Opt-In Forms Around Your Blog Content

There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.

Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.

unbounce options

Unbounce has lead generating calls to action in their sidebar.

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How to Improve Your Social Media Marketing With Blogging

social media how toDo you blog? Are you active on social media?

Have you integrated your blogging with your social activities?

Blogging can help you improve your social media marketing.

In this post, you’ll discover four tips to enhance your social media efforts using your business blog.

#1: Share Your Blog Posts in Your Social Status Updates

Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?

The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.

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16 Ways Businesses Are Using Twitter Vine

social media tools

Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?

Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.

You can share these short videos with your Twitter followers and Facebook friends.

Think of it as Instagram, except with videos instead of pictures.

In today’s post, I’ll show you some creative uses of Vine for business.

Editor’s note: You can click on any video to pause it.

#1: Engage Your Followers in Conversation

Start a conversation with your followers using a Vine video.

Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.

It could spark any reader to go to their local bookstore or order a new title online. Hence this update is great for engagement and sales.

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Getting Started With the New Myspace: What Businesses Need to Know

social media how toIf you keep up with social media news, you may be interested in the relaunch of Myspace.

Are you wondering if Myspace is a place for your business?

In this article, I will look at what types of businesses can use the new Myspace and how to create a great profile with the new layout.

Please note that the new Myspace is in beta mode—you can request an invite here or keep an eye out for invite offers from friends.

What is the New Myspace?

In case you missed it, here is the preview video of what the new Myspace has to offer.

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Myspace has rebranded itself as a social entertainment network—connecting the Gen Y audience to their favorite music, celebrities, TV, movies and games.

They are also home to Myspace Music, which helps major, independent and unsigned artists reach new audiences.

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Preparing for the New LinkedIn Design: How to Optimize Your Page and Profile

social media how toAre you wondering how the new LinkedIn design will impact your personal profile and business page?

While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today.

In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience.

LinkedIn Professional Profiles

Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? Here are some things you should make sure to include in it now.

The Basics

basic linkedin profile

The most important parts of your LinkedIn profile.

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Pinterest Business Accounts: The Definitive Guide to Getting Started

social media how toPinterest has given businesses the ability to create business-specific accounts.

Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.

Pinterest should be an important part of your B2B or B2C social media marketing strategy.

This article will show you what you need to know to set up a Pinterest Business account.

Differences Between Personal and Business Accounts

Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.

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How to Better Manage Your Twitter Relationships

social media toolsDo you feel that you’re missing out on engaging with valuable members of your Twitter community due to the noise?

Or worse, do you wonder who the most valuable members of your Twitter community are?

If so, you’re in need of a relationship management tool for Twitter.

Twitter Relationship Management

There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:

  • Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
  • Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
  • Social media community managers and teams who have to backtrack to see engagement made by other team members.

Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.

Instead of taking you to an overwhelming dashboard of status updates and analytics, Commun.it puts the focus on the most valuable part of any Twitter community from the moment you log in: people.

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How to Use the Networking Clubs From Social Media Examiner

social media how toAre you looking for a place to connect with your social media peers?

Ready to start networking with other marketers, bloggers, business owners and social media enthusiasts?

Then Social Media Examiner’s Networking Clubs are the place to be!

What Are the Networking Clubs?

Watch this video for a quick overview of the Networking Clubs:

Michael Stelzner shows you the Networking Clubs.

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