5 Ways Twitter Chats Can Help Your Business

social media how toDoes your business use Twitter?

Have you considered using Twitter chats as a marketing tool?

As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.

While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.

In this post, I’ll show you 5 ways your business can benefit from Twitter chats.

#1: Connect With Customers and Prospects

Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.

The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.


HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.

scichat webinar

HubSpot combines lead generating webinars with Twitter chats.

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4 Tools That Improve Your Social Media Analytics

social media toolsDo you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

To use analytics effectively, the data needs to be presented in easy-to-understand formats.

Here are four tools worth checking out:

#1: Receive Automatic Reports Daily Via Email With Social Report

The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.

Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.

To get started, sign up for a 30-day free trial of the plan that best fits your business.

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6 Creative Ways to Use Embedded Facebook Posts

social media how toWould you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Here’s How It Works

Twitter isn’t the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code.

You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.

facebook embed post option

Locating the Facebook embed post option.

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6 Ways to Use Embedded Tweets to Help Your Business

social media how toAre you looking for creative ways to embed tweets on your website?

Do you want to show off your customer’s kind words about your business?

Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.

In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.

How to Embed a Tweet

From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.

Before we get started, let’s quickly review how to embed a tweet on your website.

When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.

embed tweet option

Finding the Embed Tweet option on Twitter.

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5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

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How to Setup Social Media Discussion Groups for Business

social media how to

Is networking a big part of your job or business?

Have you participated in or considered starting a discussion group?

The good news is LinkedIn, Facebook and Google+ all offer options.

In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant.

#1: Google+ Communities

Let’s start with the newest kid on the block for social media groups: Google+ communities. When Google+ launched communities in December 2012, they grew at lightning speed. You can now find thousands of communities that cover every topic.

Benefits as a Member

One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network. This means that you can build your business’s authority on a particular topic within communities.

page activities in communities

Google+ page participating in a Google+ community.

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How to Use Google+ to Expand Your Business Influence

social media how toAre you looking to tap into the power of Google+?

Is your business leveraging all that Google+ has to offer?

Have you created a personal profile or business page on Google+, but want more influence?

Why Google+?

According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.

Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.

#1: Claim Authorship With Your Personal Google+ Profile

Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.

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How to Use Pinterest Rich Pins: What Marketers Need to Know

social media how toDo you use Pinterest for your business?

Have you heard about Pinterest Rich Pins and how they can help your marketing?

In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.

Get to Know the New Pins

Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.

The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.

There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.

For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.

product pin example

Product pin example from Home Depot.

The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.

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How to Generate More Leads With Your Blog: 5 Tips

social media how toDoes your business have a blog?

Would you like your blog to bring in more leads for your business?

You already know you need to create awesome blog content, but there’s more to business blogging than just that.

You also need to include a few tactics to help you bring in the leads you want.

Here are some useful tactics to entice and capture leads used by top marketing business blogs!

#1: Place Opt-In Forms Around Your Blog Content

There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.

Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.

unbounce options

Unbounce has lead generating calls to action in their sidebar.

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