Is your business leveraging all that Google+ has to offer?
According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.
Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.
#1: Claim Authorship With Your Personal Google+ Profile
Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.
Have you heard about Pinterest Rich Pins and how they can help your marketing?
In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.
Get to Know the New Pins
Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.
The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.
There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.
The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.
Would you like your blog to bring in more leads for your business?
You already know you need to create awesome blog content, but there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want.
Here are some useful tactics to entice and capture leads used by top marketing business blogs!
#1: Place Opt-In Forms Around Your Blog Content
There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.
Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.
Have you integrated your blogging with your social activities?
Blogging can help you improve your social media marketing.
In this post, you’ll discover four tips to enhance your social media efforts using your business blog.
#1: Share Your Blog Posts in Your Social Status Updates
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?
The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.
Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business?
You can share these short videos with your Twitter followers and Facebook friends.
Think of it as Instagram, except with videos instead of pictures.
In today’s post, I’ll show you some creative uses of Vine for business.
Editor’s note: You can click on any video to pause it.
#1: Engage Your Followers in Conversation
Start a conversation with your followers using a Vine video.
Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading.
If you keep up with social media news, you may be interested in the relaunch of Myspace.
Are you wondering if Myspace is a place for your business?
In this article, I will look at what types of businesses can use the new Myspace and how to create a great profile with the new layout.
Please note that the new Myspace is in beta mode—you can request an invite here or keep an eye out for invite offers from friends.
What is the New Myspace?
In case you missed it, here is the preview video of what the new Myspace has to offer.
Myspace has rebranded itself as a social entertainment network—connecting the Gen Y audience to their favorite music, celebrities, TV, movies and games.
They are also home to Myspace Music, which helps major, independent and unsigned artists reach new audiences.
While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today.
In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience.
LinkedIn Professional Profiles
Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? Here are some things you should make sure to include in it now.
Pinterest has given businesses the ability to create business-specific accounts.
Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.
This article will show you what you need to know to set up a Pinterest Business account.
Differences Between Personal and Business Accounts
Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.
Or worse, do you wonder who the most valuable members of your Twitter community are?
If so, you’re in need of a relationship management tool for Twitter.
Twitter Relationship Management
There are a lot of people who simply do not have the time to figure out who to engage with on Twitter. These people include:
- Solopreneurs or small-business owners who need to spend most of their time managing their business, not their social media accounts.
- Social media consultants who find it difficult to remember who they have engaged with among all of their various client accounts.
- Social media community managers and teams who have to backtrack to see engagement made by other team members.
Even as an individual with a blog, I find it difficult to keep up with my mentions and direct messages on Twitter. No matter how much you want to talk to people, you simply can’t figure out where to start or you just don’t have the time.