3 Steps to Getting Started With Social Media

social media how toWith so many social networks to choose from, how do you decide the best social networks for your company?

Not all networks are created equal; each comes with its own specific benefits, features and uses.

This 3-step guide will help you choose the best social networks based on your business, experience and community.

#1: Find Your Community

If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.

Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources.

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8 Tips for Training Social Media Marketers

social media how toDoes your business have a plan for bringing on social media marketers?

Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?

Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.

#1: Create a Social Style Guide

Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to define your company’s voice.

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5 Ways to Increase Your Facebook Fan Engagement

social media how toWant to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.

Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.

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5 Ways to Keep Your Facebook Page Secure

social media how toIs your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe?

With so much focus on managing the wall and running promotions, Facebook page security is often overlooked.

The good news is that Facebook’s security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content.

However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of.

So here are five ways to keep your page safe and secure.

#1: Moderate your page’s admins

Many companies collect page admins over time because they fail to remove old ones. Add up the social media managers, graphic artists, web designers and even interns, and pages can have dozens of admins.

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6 Ways Small Businesses Can Win With Facebook

social media how toAre you seeking a bigger Facebook presence, but have a small budget?

You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.

There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.

In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys.

#1: Have a plan and a strategy

Big businesses have plans for their Facebook endeavors. They’re focused on strategizing, plotting and forecasting. They have goals in mind and they know the hurdles they’re going to have to jump en route to achieving those goals.

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7 Tips for Dealing With Upset Facebook Fans

social media how toWhat do you do when you’ve just received a less-than-complimentary Facebook wall post from someone who likes your business (or used to, so it seems)?

The customer could have a simple complaint, or be so upset he’s gone on the offensive, making sure you and the rest of your community knows he’s angry.

Your next steps are key to retaining not only the business of the angry customer, but the business of other fans who like your page as well.

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