With the new Facebook Graph Search, this is a good time to revisit your page.
Here are five steps to make your Facebook Page more searchable and visible.
The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.
#1: Choose the Right Name
This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.
If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.
Are you interested in increasing the engagement on your Facebook Page?
If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.
Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”
In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.
In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. And with the growing popularity of social media, crowdsourcing has spread to Facebook, too.
Do you understand the pitfalls?
This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.
So What Exactly Are Facebook Permissions?
Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.
When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so.
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
Are you looking for an easy to follow guide to formulate a plan for your business?
Keep reading for seven tips to help your business develop a social plan…
Why Businesses Fail With Social Media
Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.
For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.
These seven tips will help you design a social media plan that will keep you on track, active and moving forward.
Not all networks are created equal; each comes with its own specific benefits, features and uses.
This 3-step guide will help you choose the best social networks based on your business, experience and community.
#1: Find Your Community
If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.
Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources.
Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?
Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.
#1: Create a Social Style Guide
Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to define your company’s voice.
Want to increase your Facebook fan engagement?
Keep reading for some simple techniques to get your fans more involved.
Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.
A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.
Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.
Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe?
The good news is that Facebook’s security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content.
However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of.
So here are five ways to keep your page safe and secure.
#1: Moderate your page’s admins
Many companies collect page admins over time because they fail to remove old ones. Add up the social media managers, graphic artists, web designers and even interns, and pages can have dozens of admins.