26 Tips for Success With Location-Based Marketing

social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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26 Elements of a Gamification Marketing Strategy

social media toolsGames are everywhere.

More and more businesses are using gamification to create brand awareness and drive user engagement.

Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.

In the last few years, we’ve also seen an increase in the number of companies that deliver gamification services and solutions including Bunchball, BigDoor Media, Badgeville and Gigya.

“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)

What follows is an A-Z guide of 26 elements you should be aware of when you consider a gamification marketing strategy for your business.

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26 Tips for Using Pinterest for Business

social media how toAre you wondering how your business could use Pinterest?

To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!

Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.

What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.

#1: Add a Pinterest “Follow” and/or “Pin It” Button

One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

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26 Tips for Writing Great Blog Posts

social media how toDo you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:

  • Eye-catching title
  • In-text links to landing pages
  • Sidebar/banner calls to action
  • Social sharing buttons
  • Call to action at the bottom
  • Relevancy—making sure the post is relevant from top to bottom

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20 Ways to Improve Your Google+ Knowledge

social media toolsGoogle+ is rapidly evolving.

If you’re looking for easy ways to improve your knowledge and experience with this hot new social network, keep reading.

The fast-paced development of Google+ has become a force to be reckoned with. Social media marketers and community managers will undoubtedly feel the pressure to keep up.

In this post, I’ll share 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience.

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44 Useful Mobile Apps for Social Media Marketers

social media toolsAre you spending more time each day using your smartphone or iPad? Looking for some cool apps to simplify your work and life?

According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking is one of two categories that dominate mobile app usage with 32% and games are responsible for 47%.

In Search of Apps

As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go. Many of us hear about apps from friends and colleagues, from articles we read, from searching around on Apple’s App Store to see what’s new and through dedicated search engines such as Chomp.

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26 Tips for Using Images to Engage Fans and Followers

social media how toYou’ve heard this: A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again.

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26 Tips for Adding Customer Service to Your Social Media Strategy

social media how toDo you need a plan to add customer service to your social strategies?

As Jeremiah Owyang states, “as internal and external demands mount, companies become mostly reactive, relegating themselves to a ‘Social Media Help Desk’.”

With strategy, planning and communication you can ensure that your company won’t be caught off guard. If the day hasn’t come yet when your social media team is thrust into fielding customer-service problems, it’s fair to say that it’s just a matter of time before they will be.

In this post, the seventh installment in the A-Z guides published here on Social Media Examiner, I’ll discuss the importance of developing an integrated social media and customer relationship management program for your company.

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26 Ways to Engage With Customers Using Video

social media how toAre you using video to connect with customers and prospects?  Videos will enhance client communication and collaboration, and help support and drive new business.

In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms.

Like its predecessors in the five A-Z guides published here on Social Media Examiner—Twitter, Facebook, LinkedInblogs and Lead Generation—we’ll cover a lot of territory and introduce solutions to give you ideas about where you may want to spend time exploring video options for your business.

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