Twitter Ads API: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Officially Launches Their Ads API: “What this means is that as marketers, you’ll soon have the ability to work with Twitter’s initial set of Ads API partners to manage Twitter Ad campaigns—and integrate them into your existing cross-channel advertising strategies.”
Twitter’s Ads API is here: What it means for marketers adage.com/u/Y18ojb via @lazerow @adage
— Twitter Advertising (@TwitterAds) February 20, 2013
SlideShare Email Tracking: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
SlideShare Introduces Send Tracker for Email Tracking: “With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most.”
21 Social Media Marketing Tips From the Pros
Are you struggling to keep up to date with the best social media marketing tips?
Would you like to know how to get the best results with your social media marketing?
We asked twenty-one social media marketing experts to share their best social media tips today.
Here’s what they had to say.
#1: Attract Leads With Facebook Offers
Amy Porterfield
If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.
Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.
Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.
Here's an example of a lead generating Facebook Offer.
Here’s why they work:
- Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads).
- Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook.
- You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them.
- When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
- When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).
Instagram Expands to Desktops: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Instagram Feed for PCs: Instagram has gone beyond its mobile-only interface and now allows you to browse Instagram feeds from the desktop – just like you do on your mobile device. Go to instagram.com and log into your account to give it a try.
"Your Instagram feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos."
Facebook Gift Cards: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.” After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.
"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."
Top 10 Social Media Blogs: The 2013 Winners!
Are you looking for some good blogs to read? Look no further!
Our fourth-annual social media blog contest generated over 750 nominations.
Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
With that in mind, here are 10 blogs that need to be at the top of your reading list.
#1: Social Fresh
Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers.
Social Fresh is an excellent blog with an engaging editorial calendar.
Twitter Mobile Video: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Adds Mobile Video Capabilitity: Twitter introduces Vine, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” You can find out more about this standalone app here. Click the video to pause it.
Holding hands at Tilden park vine.co/v/biTaEEwdq2n?1
— James Buckhouse (@buckhouse) January 24, 2013
