Twitter’s New Web Profile: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Announces New Look for Web Profile: “The new web profile lets you use a larger profile photo, customize your header, show off your best tweets and more.”

twitter header

“If you’re new to Twitter, you’ll start with the new profile.” The new features will be rolled out to everyone else over the coming weeks.

26 comments

 
 

25 Social Media ROI Tips From the Pros

social media how toDo you struggle with establishing return-on-investment (ROI) for your social media efforts?

Are you looking for advice to help you measure your ROI?

For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.

We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.

#1: Measure Your Key Performance Indicators

eric siu

Eric Siu

People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.

So, what should you do?

It’s better to look at numbers such as engagement rate, referral traffic and audience reach.

measuring tapes

Ensure you’re measuring the correct metrics for your campaign. Image source: iStockphoto

If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.

Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.

15 comments

 
 

LinkedIn Content Marketing Score: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Launches Content Marketing Score: “An analytics resource that gives you insight into the impact of your paid and organic content on LinkedIn.”

linkedin content marketing score

“It’s a simple score calculated by measuring unique engagement (gauged through social actions), divided by your total target audience.”

14 comments

 
 

Twitter Photo Tagging: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Rolls Out Photo Tagging on Mobile: “You can tag up to 10 people in a photo and still have all 140 characters at your disposal, making it easier to connect with your friends.”

twitter mobile features

“Tagging people in a picture makes conversations around photos fun and easy.”

13 comments

 
 

39 Blogging Tips From the Pros

social media how toAre you looking for the latest blogging tactics?

Do you want to know what the blogging pros are doing today?

Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.

We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.

Here’s what they have to say.

#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog

martin shervington

Martin Shervington

Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.

One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.

So, this is what I do regularly:

Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.

hangouts on air homepage

Run a Google Hangout On Air and then turn it into a mini-course on your blog.

28 comments

 
 

Twitter Introduces First Tweet Feature: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Your First Tweet Feature: You can now celebrate your #FirstTweet. ”Using this tweet tool, you can look back to find your very first tweet—or for that matter, anyone else’s.”

first tweet

“Just type in your @username, or that of anyone—your best pal, favorite comedian, a star or a president.”

7 comments

 
 

Facebook Updates Look for Pages: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Streamlined Look for Pages: The new look for pages on desktop “will make it easier for people to find the information they want and help page admins find the tools they use most.”

streamlined facebook for business

“The right-side column of your timeline now displays all of your page’s posts. This one-column display means that all of your posts will appear consistently on your page and in news feed.”

10 comments

 
 

10 Social Media Tips to Enhance Your Marketing, From the Pros

social media how to Are you serious about kicking your social media marketing up a notch?

Do you want tips that will help you stay ahead of the social media marketing curve?

Here’s some great advice from ten social media pros.

In this article I share 10 social tips from the pros to improve your social media marketing in 2014.

32 comments

 
 

Unlimited Pinterest Secret Boards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Announces Unlimited Secret Boards: “With unlimited secret boards, there’s no limit to the number of ways for you to plan, contemplate, practice and explore all of the things you want to do.”

more secret boards

“You can always invite friends to your secret boards so you can hatch plots together in private.”

4 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures