9 Ways to Become a Better Facebook Community Manager

social media how toWould you like to have a thriving Facebook community?

Are you looking for tips to improve your community?

In this article I’ll share 9 tips to improve your Facebook community.

#1: Know Your Voice

Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.

Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?

If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.

know your voice

ModCloth has an offbeat, humorous voice that engages their audience.

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How to Set Up a Facebook Page for Business

social media how toHave you decided that it’s time to create a Facebook Page for your business?

Wondering exactly how to get your Page started the right way?

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps:

#1: Log into Facebook

If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).

sign up

Either login to your personal account, or create a new personal account from Facebook.com.

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How to Optimize Your Facebook Page for Facebook Graph Search

social media how toDo you want to be more visible in Facebook Graph Search?

As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

This article will help you increase your exposure in Facebook Graph Search.

Getting Started

You want to prepare your Page so that it comes up more often in these searches.

Currently, Facebook Graph Search’s initial search categories are a bit limited.

graph search categories

Facebook gives you some initial search categories or you can search by keywords.

You can drill farther down within these categories and you can also search on more general keywords.

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8 Ways to Discover Valuable Social Media Content

social media how toDo you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?

Would you like to find reliable sources of content your fans and followers love?

This article contains eight tips to help you quickly find great content.

Why Share Other People’s Content?

It’s all about becoming a valuable resource.  When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.

And when you have some of your own content to share, people will be more likely to help spread the word.

Here’s where to find valuable content:

#1: Watch Large News Sites

Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.

The Huffington Post has a lot of different categories to draw your content from.

huffington post

Dive into the different categories and subcategories available on the Huffington Post to watch for content.

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How to Analyze Your Email Newsletter List With Facebook

social media how toDo you want to gain quick insight into your email list?

Do your subscribers use Facebook?

If so, you can gain powerful insights and target Facebook Ads to your subscription base.

You do this using the Facebook Power Editor and Custom Audiences.

In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.

How It Works

If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.

If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.

Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.

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5 Facebook Ad Tips to Maximize Your Facebook Campaigns

social media how toHave you tried the new Facebook Ads interface?

Are you interested in getting more bang for your buck when it comes to advertising?

This article will show you five ways to enhance your Facebook Ads.

What Changed Within Facebook Ads?

If you’ve been running Facebook Ads over the past year, you may be confused by some of the new options and the new layout of the Ads area. You may have felt like you had a good handle on everything if you read our previous post about Facebook Ads.

But of course, this is Facebook, and the only constant with Facebook is change. Let’s dive into some of the new changes with the Facebook Ads platform so that you can fully maximize your next Facebook Ad campaign.

The first step is to choose what you want to advertise. You can choose an external URL or a Facebook Page, App or Event. This step has not changed much from the previous iterations of the Facebook Ads interface.

choose what to advertise

First decide what to advertise.

You’ll notice your first difference if you choose to advertise your Facebook Page, Event or App.

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9 Fun Facebook Page Examples to Spark Your Creativity

social media toolsAre you looking for creative ways to engage your Facebook fans?

Do you need some fresh ways to infuse fun into the Facebook experience?

This article will examine nine Facebook pages that bring excitement to their Facebook pages.

My hope is you’ll find inspiration for your own page.

NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.

#1: Seasons 52: “Mini Indulgence” Quiz

Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”

The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.

indulgence quiz

Take the quiz to find out which dessert matches you.

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9 Tips for Integrating Your Facebook Page With Your Facebook Profile

social media how toDo you have a Facebook Page and a Facebook personal profile?

Are you trying to figure out how to work your business life into your personal life on Facebook?

Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together.

You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile.

Here are 9 tips for understanding how your Page and your profile work together.

#1: Understand That Your Page and Your Profile Are Very Separate

Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile.

When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. Think of it as having to get to your Business Page via your personal profile.

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10 Ways to Grow Your Facebook Following

social media how toHas your Facebook Page growth stalled?

Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.

Here are ten tips to help grow your Facebook community.

#1: Connect With Other Page Managers

This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.

So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Then talk to him or her about doing a little Facebook cross-promotion and share each others posts with your audiences every once in a while.

Joint ventures also help forge these meaningful connections. Host a webinar with another company that has a similar audience.  This can be a great way to become visible to their audience.

meaningful connection webtrends

When you make a meaningful connection, you can cross-promote to each others' audiences.

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