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5 Instagram Tools to Better Manage Your Marketing

social media toolsIs your business using Instagram?

Do you need better tools?

Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.

Here are five Instagram tools to help you become more efficient with Instagram.

Why Instagram?

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.

Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.

google trends instagram search report

Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity.

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How to Create an Infographic That Boosts Social Shares and Leads

social media how toAre you considering infographics for your marketing?

Can you effectively communicate visually?

Infographics are powerful ways to get attention.

In this article, you’ll discover how to craft infographics that are widely shared.

Why Infographics?

Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us.

We didn’t start using alphabets until about 5500 years ago.

The fact is, our evolving brains continue to interpret images faster than text. What that means for brands is visual storytelling is essential to delivering highly effective messages.

Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. They combine charts, diagrams, pictures and stylized text into a visually pleasing package.

infographic by visual.ly

Visual.ly shows why brands should use infographics.

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6 Ways to Use Pinterest to Promote Your Brand

social media how to Is Pinterest part of your marketing strategy?

Have you ignored Pinterest because you think your brand isn’t a fit?

Every brand has a story to tell and visual content can help you tell it.

Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.

In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.

Why Pinterest?

Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.

pinterest home page

Pinterest has over 70 million users and 25 billion pins.

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How to Make Your Facebook Marketing Work for B2B

social media how toDo you target other businesses?

Are you struggling to generate more Facebook engagement?

Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.

In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.

#1: Understand Your Audience

It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.

Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. When you know what your audience wants, you can give it to them (without guessing).

So how do you find out who your Facebook audience is? Use the tools available to you and look at the data. Check Facebook Insights, Google Analytics and even your own database to get a clear picture of your audience.

Facebook Insights tracks how your audience engages with your page. You can trace their preferences, see how your audience demographic compares to Facebook as a whole or track which user segments you’re reaching and engaging with most often.

demographics of likes versus engagement

Facebook Insights offers a range of audience data.

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Twitter Real-Time Notifications: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Real-Time Notifications: “When you’re logged in on twitter.com, you will receive notifications if someone has replied, favorited or retweeted one of your tweets.”

twitter direct message notification

“You can also receive notifications for direct messages and new followers.”

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LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content?

Are you wondering if the new LinkedIn publishing platform can help your business?

To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.

Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.

You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How To Build a Content Strategy Using a Social Media Audit

social media how toDo you want to create a strong social media content strategy?

Are you looking for tools to help you analyze the content on your competitors’ social media profiles?

To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.

In this article I’ll share how to perform a social media audit to build a successful social media content strategy.

#1: Identify Your Competitors

Most businesses have already identified the main players in their industry by searching Google or social networks.

If you don’t already have a list of competitors at hand, just search for your site on SEMrush to see a list of related providers. SEMrush automatically sorts them by competition level based on how many common keywords the sites rank for in Google.

semrush comparison

Identify your competitors using SEMrush.

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4 Ways to Maximize Your Network With Social Media

social media how to Do you want to quickly find and meet contacts related to your industry?

Are you looking for ways to establish a long-term relationship with those connections?

It can be tough to make first contact without coming on too strong.

But if you engage with someone before you pitch and let them get to know you a little bit, you have a better chance of creating a solid relationship.

In this article I’ll show you four ways you can use social media to meet market influencers and expand your network.

Why Social Networking?

Even if you live in the middle of nowhere (like me) you can build a network of influential colleagues. How great is it that we live in a time where you can meet anyone from anywhere without leaving the comfort of your office?

The usual networking methods still apply, of course: attending conferences, joining or starting mastermind groups and meeting friends of friends.

But social media opens a larger sphere of opportunity.

Below I show you how Facebook, Twitter and LinkedIn—and a combination thereof—ensure your first interaction with a potential connection is a lasting one.

#1: Leverage Your Facebook Connections

Given that half a billion people use Facebook, there’s a very good chance you’ll be able to find networking opportunities there.

To start your search, use Facebook’s graph search to find potential friends by using the People I May Know option. This works best if you already have business contacts on Facebook.

facebook open graph

Search for influencers in your market with Facebook’s Open Graph.

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How to Create a Successful Business Blog

social media how to Want to build a blog that benefits you and your business?

Do you need help managing your blog?

Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.

You may even feel overwhelmed by all that’s involved. But don’t worry.

In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.

Why Write a Business Blog?

A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.

“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute

Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog.

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