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4 Ways to Improve Engagement With Hashtags

social media how toDo you include hashtags in your social media posts?

Want more traction from your hashtag campaigns?

Adding hashtags to your campaigns can drive engagement with fans and followers, as well as attract new and prospective customers.

In this article I’ll share four ways to improve reach and engagement with hashtags.

Why Hashtags Matter

Since social media is social, it’s important to participate in conversations on a variety of topics.

improve engagement with hashtags

Discover four ways to improve engagement with hashtags.



5 Psychology Tips to Improve Your Social Media Posts

social media how toAre you struggling to create social media engagement?

Do you want tips to improve your posts?

To get more social media engagement, you need to tailor your content to appeal to your audience on an emotional level.

In this article you’ll discover five psychology tips to improve engagement on your social media posts.

psychology tips to improve social media posts

Discover five psychology tips to improve your social media posts.



How to Run an Instagram Influencer Campaign

social media how toDo you want to generate leads from Instagram?

Have you considered reaching out to influencers?

An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.

In this article you’ll discover how to run an influencer campaign on Instagram.

run an instagram influencer campaign

Discover how to run an Instagram influencer campaign.



How to Optimize Landing Pages to Boost Social Media Conversions

social media how toDo you want more conversions from your social traffic?

Are you using landing pages?

Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads.

In this article you’ll discover how to optimize landing pages to boost social media conversions.

Why Landing Pages

Rather than direct social media traffic to your home page, landing pages let you send visitors to a page that facilitates the conversions you’re after.

Landing pages are web pages that are built for a specific purpose, such as obtaining leads or getting signups for an event, and are accessible through a specific link. You use this link in social media posts and ads, thus making it easy to attribute the traffic that comes to the page from your social media channels.

optimze landing page to boost social media conversions

Discover how to optimize landing pages to optimize conversions.



5 Checks to Ensure Your Facebook Page Is Up to Date

social media how toAre you using a Facebook page for marketing?

Have you checked to make sure it’s up to date?

Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook.

In this article you’ll discover five checks to ensure your Facebook page is up to date.

checks to ensure your facebook page is up to date

Discover five checks to make sure your Facebook page is up to date.



6 Tips to Clean Up Your Twitter Account

social media how toIs your Twitter account unmanageable?

Do you want to clean up your followers and profile?

A well-managed Twitter account improves your branding and helps you engage with your audience.

In this article you’ll find six tips to clean up and revitalize your Twitter account.

tips to clean up a twitter account

Discover six tips to clean up your Twitter account.



Twitter to Remove Share Counts: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed.” Rolls Out Co-host and Notification Features: The ability to add co-hosts on Blab has been “the most requested feature and an amazing one at that.” Blab also added notification controls, which will “let your followers know you’re on air.”

blab cohost feature

The [Co-host] feature is now available for web only right now.



The Art of Story: How to Captivate an Audience

Do you give presentations or speak to clients?

Want to illustrate your knowledge with better stories?

To discover how to improve your stories, and your storytelling, I interview Michael Port.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking. His latest book is Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches.

Michael will explore how to find, use and create stories in your marketing.

You’ll discover tips to improve the delivery of your stories.

podcast 165 michael port storytelling

Listen as Michael Port shares what marketers need to know about the art of storytelling.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



IFTTT Recipes for Social Media Marketers

social media toolsAre social media tasks eating up a lot of your time?

Want to streamline your activities?

IFTTT (If This Then That) is a free service that allows you to automate tasks between applications and social networks.

In this article you’ll discover how to create IFTTT recipes to save time on social media marketing.

ifttt recipes for social media marketers

Discover IFTTT recipes for social media marketers.



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