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5 Ways You Can Influence Consumer Purchasing Decisions: New Research

social media researchAre you wondering whether social media has any real impact on consumer purchasing decisions? 

Do you sometimes question the potential of social media marketing?

Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.

In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.

consumer purchasing research

Find 5 ways to influence consumer purchasing decisions.

5 comments

 
 

5 Tools to Help You Discover Great Content to Share With Your Fans

social media toolsDo you need more engaging social media content?

Are you looking for ways to discover great content to share with your fans?

What if there were great tools that surfaced popular content you could share?

In this article I share five tools to help you discover great content and brainstorm new ideas.

#1: Search Popular Shared Content

When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!

5 content discovery tools

Discover great content with these 5 tools.

6 comments

 
 

How to Get Started With Visual Content Marketing

social media how to Do you want to use visual content in your social media marketing?

Do you need help getting started?

You don’t have to be a professional designer or photographer to create interesting images and video.

In this article I’ll share tools and tips for adding visual content to your marketing mix.

visual content tools and tips

Get started with visual content.

11 comments

 
 

7 Simple Twitter Marketing Tips to Improve Your Results

social media how toAre you looking for easy ways to improve your Twitter marketing?

Have you thought about how getting back to basics can lend a new perspective?

Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.

In this article I’ll show you easy Twitter marketing ideas you can put to use right away.

7 twitter marketing tips

Improve your results with these 7 Twitter marketing tips.

5 comments

 
 

18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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How to Use Targeted Facebook Ads to Promote an Event

social media how to

Are you promoting events online?

Have you tried using Facebook to spread the word?

Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.

In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.

how to use targeted facebook ads

Use targeted Facebook ads to promote your next event.

2 comments

 
 

Vine Introduces New Camera: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”

new camera on vine

“Whether you’ve imported a past video or shot a new one within the Vine app, you can edit your Vines faster and with more precision.”

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Measuring Social Media: What Marketers Need to Know

Do you understand how to measure social media activities?

Do you know how to gather the right data to help you achieve your business goals?

To explore how you can measure social media activities, I interview Lutz Finger for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.

Lutz shares why he’s so interested in social analytics.

You’ll discover why Lutz believes social media analytics will have a bigger impact than the onset of the Internet did.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

7 comments

 
 

How to Combine Text and Visual Content for Better Social Engagement

social media how to

Do you keep text and image updates separate?

Have you considered how text and visual content complement each other?

Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.

In this article I’ll show you seven ways companies are using visual content to get better overall engagement.

using text and visual content

Find out how text and visual content engage your followers and fans.

24 comments

 
 




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