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Instagram Ad Rollout Will Make It the Top Media Buy: New Research


social media research Are you using Instagram for your business?

Have you thought about advertising on the platform?

Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.

In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.

Evolution of Instagram Ads

In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.

top media buy reasearch

Discover what research shows about Instagram’s ad rollout.

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How to Optimize Your Social Profiles for Search


social media how to Have you thought about optimizing your social accounts for search?

Do you know where to use keywords in your social profiles?

In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.

In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search.

optimize social profiles for search

Discover how optimize your social profiles for search.

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How to Get Started on Blab: Group Video Broadcasting for Marketers


social media how to Are you a fan of live-streaming video for business?

Have you tried Blab?

Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community.

In this article I’ll explore Blab and share ways you can use it for business.

get started on blab

Discover how to get started with group video broadcasting on Blab.

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Twitter Quality Score for Ads: What Marketers Need to Know


social media how to Are you using Twitter ads?

Do you want a better return on your investment?

Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them.

In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize the ROI on your Twitter ads.

twitter quality score for ads

Discover what marketers need to know about Twitter Quality Score for ads.

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9 Social Media Marketing Tool Tips From the Pros


social media how to Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts.

Here’s what top social media experts are using to get results with social media marketing today.

nine social media tool tips

Discover nine social media tool tips from the pros.

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8 Ways to Effectively Manage Your Facebook Marketing


social media how to Is Facebook taking up all your time?

Interested in ways to maximize your workflow?

When you streamline your work and know exactly where to look for the right information, your job becomes easier.

In this article you’ll discover eight ways to manage your Facebook marketing more effectively.

manage facebook marketing

Discover eight ways to effectively manage your Facebook marketing.

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Instagram Removes Square Image Limitation: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share photos and videos in both portrait and landscape orientation on Instagram.”

instagram portrait and landscape images

“Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square.”

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Getting Attention: The Science of Being Captivating Online


Do you want to bring more attention to your business or product?

Want to find out what inspires people to take notice?

To discover how to get people’s attention online, I interview Ben Parr.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Ben Parr, the former co-editor for Mashable. He’s also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People’s Attention.

Ben will explore the science of getting attention.

You’ll discover the different types of attention, as well as some of the triggers.

podcast 160 ben parr on captivation

Listen as Ben Parr shares what marketers need to know about the science of being captivating online.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

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8 Ways to Use Google+ Hangouts for Your Business


social media how toDo you use Google+ Hangouts?

Interested in ways to use them for your business?

Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.

In this article you’ll discover eight ways to use Google+ Hangouts for your business.

use google+ hangouts for business

Discover eight ways to use Google+ Hangouts for your business.

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