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LinkedIn Group Changes: What Marketers Need to Know

social media reviewsAre you active on LinkedIn?

Wondering about the recent changes to groups?

LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.

In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.

What the Changes Mean

LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon.

what marketers need to know about new linkedin groups

Discover what marketers need to know about the changes to LinkedIn Groups.



How to Assess and Improve Your Social Media Marketing: A Monthly Plan

social media how toIs social media working for you?

Want better results?

Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.

In this article you’ll discover four monthly assessments to improve your social media marketing results.

monthly plan for social media marketing assessmemts

Discover how to improve your social media marketing with monthly assessments.

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How to Create Facebook Video Ads: A Step by Step Guide

social media how toInterested in creating Facebook video ads?

Looking for an easy-to-follow guide?

Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.

In this article you’ll discover how to design and record your own Facebook video ads.

facebook video ads guide

Discover a step by step guide to create Facebook video ads.



How to Discover Social Media Insights About Your Competitors

social media how toWant to raise the bar on your social media?

Are you monitoring your competitors?

Knowing what works for the competition helps improve your own social media marketing.

In this article you’ll discover six ways to reveal insights about your competitors’ social media marketing.

discover social media insights about your competitors

Find out how to discover social media insights about your competitors.



Google Reshapes Google+: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Rolls Out a New Google+: Google introduced “a fully redesigned Google+ that puts Communities and Collections front and center.”

google plus relaunch

“Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly.”



YouTube Ads: What Marketers Need to Know About YouTube Advertising

Do you post videos on YouTube?

Want to know what makes a video ad successful?

To discover how YouTube video ads work, I interview Derral Eves.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Derral Eves, an expert in YouTube and video marketing. He’s YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He’s helped big and small businesses bring in more than 1 billion views collectively.

Derral will explore YouTube ads and what marketers need to know.

You’ll discover the formula for creating great video ads.

podcast 172 derral eves youtube advertising

Listen as Derral Eves shares what marketers need to know about YouTube advertising.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



6 Tips to Grow Your Pinterest Marketing Results

social media how toIs your Pinterest account working for you?

Want to take your Pinterest marketing to the next level?

Tailoring your profile, boards and pins to appeal to your target audience will grow your followers and increase engagement.

In this article you’ll discover six ways to improve your Pinterest marketing.

tips to improve pinterest marketing results

Discover six tips to improve your Pinterest marketing results.



25 Twitter Chats: Just for Marketers

social media toolsDo you participate in Twitter chats?

Want to find the best chats for social media marketing?

Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority.

In this article you’ll discover 25 Twitter chats for marketers.

25 twitter chats for marketers

Discover 25 Twitter chats for marketers.



How to Advertise on Instagram: A Complete Instagram Ads Guide

social media how toAre you wondering how to start advertising on Instagram?

Looking for a step-by-step Instagram guide?

Businesses of all sizes now have the ability to create Instagram ads to reach targeted audiences.

In this post you’ll discover how to set up an Instagram ad from start to finish using Facebook Business Manager and Power Editor.

instagram ads guide

Discover a guide to advertising on Instagram.



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