Have you thought about advertising on the platform?
Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.
In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.
Evolution of Instagram Ads
In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.
Do you know where to use keywords in your social profiles?
In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.
In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search.
Have you tried Blab?
Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community.
In this article I’ll explore Blab and share ways you can use it for business.
Do you want a better return on your investment?
Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them.
In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize the ROI on your Twitter ads.
Are you up to date with the best social media tips and tools?
Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts.
Here’s what top social media experts are using to get results with social media marketing today.
Interested in ways to maximize your workflow?
When you streamline your work and know exactly where to look for the right information, your job becomes easier.
In this article you’ll discover eight ways to manage your Facebook marketing more effectively.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share photos and videos in both portrait and landscape orientation on Instagram.”
Want to find out what inspires people to take notice?
To discover how to get people’s attention online, I interview Ben Parr.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Ben Parr, the former co-editor for Mashable. He’s also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People’s Attention.
Ben will explore the science of getting attention.
You’ll discover the different types of attention, as well as some of the triggers.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Interested in ways to use them for your business?
Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.
In this article you’ll discover eight ways to use Google+ Hangouts for your business.