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How to Design Social Media Images for Brand Recognition

social media how toAre you posting images across social networks?

Do you use them to extend your brand recognition?

The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.

In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.

branding social media images

Find tips for branding your social media images.

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Facebook Ad Campaign Changes: What Marketers Need to Know

social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.

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26 Tips to Strengthen Your Social Media Marketing

social media how to

Is it time to look at your social media from a fresh perspective?

Are you ready to make some changes?

There are a variety of ways to improve how your business is seen on social media.

In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.

#1: Add Your Value Proposition to Profiles

Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.

26 tips to strengthen social media

Find 26 tips to strengthen your social media marketing.

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3 Ways to Turn Email Subscribers Into Social Fans

social media how toDo you want more followers for your company’s social sites?

Have you tried building your social following through your email list?

Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too?

In this article I’ll share three things you can do to turn email subscribers into social fans.

turn email subscribers into social fans

Find out how to turn email subscribers into social fans.

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Facebook to Overtake YouTube: 5 New Research Findings

social media researchDo you want to know why it’s important to maintain a Facebook presence?

Have you seen the latest research on Facebook?

Knowing how Facebook affects online marketing can improve your own efforts.

These five studies reveal how Facebook impacts online marketing and why it’s here to stay.

facebook research findings

Find key insights from five new Facebook studies.

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4 Instagram Tools for Scheduling Instagram Updates

social media toolsIs Instagram a part of your social media marketing?

Want to make posting to Instagram more convenient?

Whether you’re in the middle of an event or on the road, there are scheduling tools to help you.

In this article I’ll share four tools to schedule Instagram updates.

Why Use Tools to Schedule Instagram Posts?

Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times.

If you’re using the native version of Instagram on a desktop, you can view Instagram content and interact with people you’re following, but you can’t upload anything. While there are a few options available to upload photos and videos to Instagram from a computer, none of these lets you schedule your content.

instagram scheduling tools

Find Instagram tools for scheduling Instagram updates.

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Facebook Groups App: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Facebook Groups App: An app “that helps people share faster and more easily with all the groups in their life.”

facebook groups app

“When you open the app, you’ll see all your Facebook Groups in one place. Groups you use most frequently are at the top, and you can quickly move between each group.”

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Becoming Recommended: How to Build a Business Others Love Recommending

Do you rely on word of mouth to promote your business?

Are you wondering how to get more people to recommend your product or service?

To learn how to build a business that’s highly recommended, I interview Paul Rand.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. He’s also the chief digital officer at Ketchum and former president of the Word of Mouth Marketing Association. Paul authored the book, Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business.

Paul explores how your business can become highly recommended.

You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business.

build a business others love recommending

Listen as Mike talks with Paul Rand about how to build a business others love recommending.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Optimize Your Images to Work Across Social Networks

social media how toDo your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.

Why Make One Image?

Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.

Creating separate images to look good on each social channel can be time-consuming and costly.

optimize image for three social networks

Learn tips for optimizing a single image to work across three social networks.

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