Facebook Ads and Beyond: What Marketers Need to Know
Do you use Facebook ads?
Are you wondering how paid Facebook marketing can work for your business?
To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.
Jon shares what efficient targeting means for marketers and the metrics involved.
You’ll learn creative ways to generate more business on a minimal budget.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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You can also subscribe via iTunes, RSS, Stitcher or Blackberry. 
How to Use Twitter for Business and Marketing
Is Twitter a part of your social media marketing?
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
About Twitter
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).
How to Set Up a Facebook Page for Business
Have you decided that it’s time to create a Facebook Page for your business?
Wondering exactly how to get your Page started the right way?
Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.
To set up your Facebook Page, just follow these steps:
#1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).
Either login to your personal account, or create a new personal account from Facebook.com.
6 Facebook Metrics Marketers Should Be Measuring
Do you track your Facebook marketing?
Do you feel lost when you’re looking at your Facebook Page statistics?
Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.
As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.
What statistics should you measure on your Facebook Page?
First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics.
Here are the six key metrics you need to track to understand your Facebook Page performance, why you need them and where to find them.
#1: Fan Reach
Fan reach simply corresponds to the number of fans of your Page who have seen any given post. This is “organic” reach, which means that it only records the views that occurred directly, and not through an action of a friend of a fan (such as a like, share or comment). The views that result from a friend’s actions are recorded in “viral” views.
How to Optimize Your Facebook Page for Facebook Graph Search
Do you want to be more visible in Facebook Graph Search?
As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.
This article will help you increase your exposure in Facebook Graph Search.
Getting Started
You want to prepare your Page so that it comes up more often in these searches.
Currently, Facebook Graph Search’s initial search categories are a bit limited.
Facebook gives you some initial search categories or you can search by keywords.
You can drill farther down within these categories and you can also search on more general keywords.
8 Ways to Discover Valuable Social Media Content
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?
Would you like to find reliable sources of content your fans and followers love?
This article contains eight tips to help you quickly find great content.
Why Share Other People’s Content?
It’s all about becoming a valuable resource. When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.
And when you have some of your own content to share, people will be more likely to help spread the word.
Here’s where to find valuable content:
#1: Watch Large News Sites
Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.
The Huffington Post has a lot of different categories to draw your content from.
Dive into the different categories and subcategories available on the Huffington Post to watch for content.
3 Analytic Tools to Improve Your Social Media Performance
Do you want to improve the results of your social media marketing?
Measuring your social media performance is key to getting great results.
You need the right tools to measure those results.
In this article, we’ll go through 3 analytic tools to help improve your results on social media.
#1: Mention – Monitor Your Brand Anywhere on the Web
Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.
When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.
There are many monitoring tools available, but many either are very expensive or have limitations.
For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.
Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.
