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• Avoid big words when shorter words are available
• Indent and use white space to their advantage
• Select hot words such as new, now, easy, introducing and save
• Vary paragraph lengths
• Make sentences and paragraphs flow
• Occasionally insert a paragraph that consists of just a word or two
• Use color for subheads, bullets and indentions (although this takes a wee bit more posting time!)

You do raise a very interesting point in considering consumption preferences! I'd love to see stats regarding how people prefer to take in data and what their expectations are per platform. Very interesting thought!!!

Going to research that a bit now. :)

I think this point #6 is specifically for readers like myself. I need white space. I'll read 2 sentence paragraphs as I skim through otherwise it's just the subheads. That's not a lot to grab my interest.

I guess it's easier to know how to write blog posts if you know what type of reader you attract the most… or how the ones you want to attract prefer to read your blog posts. This brings up the very interesting topic of consumption preferences – when, where and how for each social media platform.