Comments on: 5 Must-Read Social Media Marketing Studies

By: B2B Web Strategy » More evidence of the growing importance of social media

B2B Web Strategy » More evidence of the growing importance of social media — Fri, 11 Feb 2011 13:35:27 +0000

[...] the phenomenal rise in importance of social media… well, more just keep on a’coming. In her post over at the Social Media Examiner, Amy Porterfield summarizes still more recent research that’s right in [...]

By: Salobrena villas

Salobrena villas — Mon, 23 Nov 2009 17:22:00 +0000

“1 in 7 will use twitter at least monthly” is this to say at least once a month….? May be it is my lack of enthusiasm for Twitter but to me such a figure seems to lack an understanding of its proper usage … a better figure would be at least daily – facebook’s feed will remain more manageable over a week or a month but to speak in terms of a monthly usage of this channel makes me doubt the usefulness of this statistic. Anyone who is not using twitter once a day is not really using it!

By: Carin Marine Galletta

Carin Marine Galletta — Wed, 04 Nov 2009 18:04:00 +0000

First, let me tell you how awesome your site looks. Secondly, great content. I look forward to reading more or your posts.

By: Anonymous

Anonymous — Sat, 31 Oct 2009 20:06:00 +0000

really good article i will be visiting your blog regularly

By: Cindy King

Cindy King — Thu, 22 Oct 2009 07:57:00 +0000

I think this is an interesting topic… both of you make great points.

Just looking at my own inbox, I know that my habits have changed drastically. I really do not have enough time to read all the promotional emails that come in and I always immediately hit the spam button when there is a whiff of a promotional email from someone I don’t recognize.

And yet there are a few people I follow where I’ll always take a few short seconds to glance through their email no matter how promotional it seems. Those are the ones that have engaged with me elsewhere. But I am very quick to get rid of emails when the sender is off-topic to my expectations in some way.

Today I only respond to people who use email within a comprehensive social media campaign where they truly engage me outside of email. But when someone does pique my interest outside of email I will always give their first email to me a glance.

It’s not n easy marketing world out there for email today – but the ones that get it right have a good chance of getting good results.

By: Cindy King

Cindy King — Thu, 22 Oct 2009 07:27:00 +0000

I follow what’s happening with social media internationally and, of course, I’m keenly interested in mobile technology hooking up with social networking. This could have great impact in many regions of the world.

Plus, when those different cultures start using social networking applications on mobile phones, I suspect we’ll see different needs and ideas pop up and this could in turn give us new ideas for social networking “our” end.

Like you I find it hard to get third party studies… but I’m sure it’s only a question of time.

By: Michaela Conley

Michaela Conley — Wed, 21 Oct 2009 17:56:00 +0000

There are tons of businesses that are paralyzed by the idea of adding social media into their mix. They are still not convinced that there’s something to all this other than just a lot of noise. This is a great little site.

By: Amy Porterfield

Amy Porterfield — Wed, 21 Oct 2009 12:25:00 +0000

Paul,
So glad you liked it! I am just like you–I like to see relevant and useful info all in one place to make navigating as easy as possible. With social media practically changing by the minute, I know I will continue to have a steady stream of great info to report and I am looking forward to it! (P.S.: You rock too!)

By: Cindy King

Cindy King — Tue, 20 Oct 2009 15:09:00 +0000

Naomi – it’s always great to hear about businesses getting leads through social media… this should help those businesses that are still on the fence about engaging in social media.

By: Anonymous

Anonymous — Mon, 19 Oct 2009 21:06:00 +0000

Great stats — thanks for compiling! We work with nonprofit organizations, offering a mobile application that integrates with social networking, and the number one objection we hear is, “Does this really work?” It’s been hard to find third-party studies that prove it, but there are now an increasing number.

I’d love to see mobile applications included in studies like these in the future. One of the greatest advantages to social media is that it’s so accessible to mobile devices — so users can access it anytime and anywhere. Planning ahead for how any given social media effort will work on mobile devices seems a natural fit to me.