Comments on: The 5 Essential Pillars of a Social Media Campaign

By: Social Media Marketing Makes You Your Customer's Valentine

Social Media Marketing Makes You Your Customer's Valentine — Fri, 12 Feb 2010 11:01:11 +0000

[...] first pillar of social media success is “Connectivity.” Without offering a timely and simple mechanism for your [...]

By: Leading with Value: The Currency of New Marketing | TibTV

Leading with Value: The Currency of New Marketing | TibTV — Thu, 28 Jan 2010 18:41:19 +0000

[...] The Five Essential Pillars of a Social Media Campaign This list of values provide a foundation for social media relationship building that are, as the author says, “essential.” They include “generosity” which is very close to my “Leading with Value” concept. [...]

By: Salobrena

Salobrena — Mon, 23 Nov 2009 08:10:00 +0000

I have heard a lot use your photo a big smiling face etc and not a logo for the business and from the perspective of building relations with clients I see the advantages. However, from a business point of view (a small estate agency with 3 people working here), we have just the one twitter account in the business name as well as profiles on various other web2.0 platforms in the business name. We use a business image as although we do not sell (on social media) the product is attractive luxury villas in the sun, something people aspire to, also although small there is more than one person here – but the main reason why I have been reluctant to brand a “person” is that what happens if you ever want to leave the business, sell it etc. What use is having built up many thousands of followers going to be and having systems in place to keep this community informed. To me it seems doing it in your own name means it is not transferable and reduces the value of the business if you ever decide to move on/retire.

Great site and content and am in agreement with 99.9%!!

By: Links for job seekers and social media marketers « Jessica Lewis: Copy Tailor

Wed, 11 Nov 2009 20:33:28 +0000

[...] The 5 Essential Pillars of a Social Media Campaign and Social Media Monitoring 101, How to Get Started (via Social Media Examiner) [...]

By: Fünf Säulen einer Social-Media-Strategie | SMO14 - Digitale Markenführung

Fünf Säulen einer Social-Media-Strategie | SMO14 - Digitale Markenführung — Mon, 02 Nov 2009 07:41:03 +0000

[...] Falls vom Social Media Examiner betont in einem Beitrag über die “5 Säulen von Social-Media-Kampagnen”, dass Social Media keine Spielwiese ist. Die Maßnahmen in sozialen Netzwerken sind denselben [...]

By: Cindy King

Cindy King — Tue, 20 Oct 2009 13:01:38 +0000

Hi Lisa,

You raise an interesting question - the one of delegating social media tasks.

I've heard Guy Kawaski explain how his "ghost" tweeters help him, and this seems to work for him. Apparently there are situations where a VA can be used effectively: for tweeting useful links for example, if you take care in how you do this.

I actually thought long and hard about this earlier this year and decided it was not for me. The only VA I have is SocialOomph... to add in a few scheduled tweets :)

By: The 5 Essential Pillars of a Social Media Campaign « MissGemma's Blog

The 5 Essential Pillars of a Social Media Campaign « MissGemma's Blog — Mon, 19 Oct 2009 23:34:14 +0000

[...] article from Social Media Examiner does an excellent job of outlining “The 5 Essential Pillars of a Social Media Campaign”. The [...]

By: Cross-Culture Tweets – Week 42 of 2009

Cross-Culture Tweets – Week 42 of 2009 — Mon, 19 Oct 2009 19:40:17 +0000

[...] The 5 Essential Pillars of a Social Media Campaign on Social Media Examiner @smexaminer [...]

By: Leading with Value: The Currency of New Marketing | ComBridges

Leading with Value: The Currency of New Marketing | ComBridges — Mon, 19 Oct 2009 16:52:05 +0000

By: Richard Perry

Richard Perry — Fri, 16 Oct 2009 16:45:09 +0000

Hi, this is a really thoughtful and interesting read, thank you!