Comments on: The 5 Essential Pillars of a Social Media Campaign

By: Can Social Media Actually Make You Money? « The Marketing Professionals Blog

Mon, 23 Jan 2012 20:42:47 +0000

[...] know how to turn a social media campaign into a sales [...]

By: Salobrena

Salobrena — Mon, 23 Nov 2009 11:10:00 +0000

I have heard a lot use your photo a big smiling face etc and not a logo for the business and from the perspective of building relations with clients I see the advantages. However, from a business point of view (a small estate agency with 3 people working here), we have just the one twitter account in the business name as well as profiles on various other web2.0 platforms in the business name. We use a business image as although we do not sell (on social media) the product is attractive luxury villas in the sun, something people aspire to, also although small there is more than one person here – but the main reason why I have been reluctant to brand a “person” is that what happens if you ever want to leave the business, sell it etc. What use is having built up many thousands of followers going to be and having systems in place to keep this community informed. To me it seems doing it in your own name means it is not transferable and reduces the value of the business if you ever decide to move on/retire.

Great site and content and am in agreement with 99.9%!!

By: Cindy King

Cindy King — Tue, 20 Oct 2009 15:01:00 +0000

Hi Lisa,

You raise an interesting question – the one of delegating social media tasks.

I’ve heard Guy Kawaski explain how his “ghost” tweeters help him, and this seems to work for him. Apparently there are situations where a VA can be used effectively: for tweeting useful links for example, if you take care in how you do this.

I actually thought long and hard about this earlier this year and decided it was not for me. The only VA I have is SocialOomph… to add in a few scheduled tweets

By: Richard Perry

Richard Perry — Fri, 16 Oct 2009 18:45:00 +0000

Hi, this is a really thoughtful and interesting read, thank you!

By: Richard Perry

Richard Perry — Fri, 16 Oct 2009 18:45:00 +0000

Hi, this is a really thoughtful and interesting read, thank you!

By: Michael A. Stelzner

Michael A. Stelzner — Fri, 16 Oct 2009 15:35:00 +0000

Cool Kathleen!

By: Kathleen

Kathleen — Fri, 16 Oct 2009 14:32:00 +0000

Hi Michael

I gave your Twitter tactics a go last night before bed. I scanned news articles related to WordPress, my specialization, and lo and behold!! I’ve been RT’d and #FF’d and followed by some very cool people.

Thanks very much.

By: Kathleen

Kathleen — Fri, 16 Oct 2009 14:32:00 +0000

Hi Michael

Thanks very much.

By: Chris Turner

Chris Turner — Fri, 16 Oct 2009 11:46:00 +0000

I believe it is highly important to knit social media into all your brand activity, as consistency in your customer’s experience of you has never been more important than it is now. Take the brand values, tone and manner you use in other arenas into social media and you will have an excellent way of multiplying the effects you can achieve elsewhere and engage people in ways that are not possible with ‘one to many’ media. The key to this is being ‘human’, as Jason has said, but not every human is the life and soul of the party. Jack Daniels brand values, for instance, are very different from, say, Ben and Jerry’s, which are different again from a company like NIke. Before engaging deeply in social media, you have to know what kind of person you are.

By: Sean

Sean — Thu, 15 Oct 2009 21:01:00 +0000

Good post, which I agree with, apart from using the media on a personal basis I have not done any real professional promoting on it!
Your article was food for thought, Thank You.