Comments on: 4 Ways to Measure Social Media and Its Impact on Your Brand

By: Fundraising Best Practice Series: Volume 5, Social Media | Fundraising Fundamentals

Wed, 30 Nov 2011 15:11:33 +0000

[...] So you better have a handle on what the important metrics are for your organization, and put systems in place to measure those on a regular [...]

By: The Framework for a Social Media Plan | BizProTips

The Framework for a Social Media Plan | BizProTips — Mon, 03 Oct 2011 16:05:58 +0000

[...] goals? Take a step back to periodically assess how well you’re doing. Not sure what to measure? Exposure, engagement, leads generated, network size (fans, followers and subscribers), number of customer interactions … it’s [...]

By: How Effective is your Social Media Avatar at Developing your Brand? | Cool International | Digital Media for Creative Communications Professionals

Mon, 26 Sep 2011 22:35:38 +0000

[...] http://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/ [...]

By: Social Media Measurement: To Each Their Own Method – Textifying

Social Media Measurement: To Each Their Own Method – Textifying — Mon, 26 Sep 2011 01:08:58 +0000

[...] Social Media Examiner is not letting this opportunity to unlock social media’s full potential slip through the fingers of PR practitioners. A four-step process based on brand awareness has been devised to evaluate it, which includes splitting up measurement into categories that focus on exposure, engagement, and influence. The last step is reserved to account for a combination of ROI-driven and brand awareness, called The Lead Generation Funnel. The author, Nichole Kelly, recognizes that many people wish to figure out a way to measure social media, “the bad news is there isn’t a single clear-cut answer.” I think it is great that she is at least trying to get a grasp on a method that has eluded social media and PR experts for years. [...]

By: What really makes a social media campaign successful? | memeburn

What really makes a social media campaign successful? | memeburn — Thu, 25 Aug 2011 04:47:23 +0000

[...] to socialmediaexaminer.com, engagement is fairly easy to manage using tools like Radian 6 and TweetEffect. “These [...]

By: Measuring social media impact « Communications&Marketing

Measuring social media impact « Communications&Marketing — Mon, 10 Jan 2011 11:55:50 +0000

[...] the original post [4 Ways to Measure Social Media and Its Impact on Your Brand] LikeBe the first to like this [...]

By: How to Measure Social Media’s Impact on Brand Awareness « NicholeKelly.com

Thu, 30 Dec 2010 14:37:32 +0000

[...] Read the full post on Social Media Examiner. [...]

By: The Social Media Campaign –First things first. – Marquette Marketing: The Blog |Marquette Marketing: The Blog

Wed, 08 Dec 2010 04:55:37 +0000

[...] has generated interest. Here is a site I found to be the most precise when it comes to measuring social media ROI. Interested in how far your tweets have been noticed? -They also point out a useful Twitter [...]